Author Archive

Individuals: The road to Amsterdam Fashion Week part six

Individuals: The road to Amsterdam Fashion Week part six

Jan 26, 2012 |  by  |  Fashion

Imagine eight fashion people in a small room, all sitting behind their MacBook Pro, coughing and sniffing. Tissues lying on the ground, empty bottles of Spa Marie-Henriette and coffee cups everywhere. The girls responsible for the collection book have got red eyes from staring at their screens. The one that’s responsible for the show’s guest list is walking around with two phones stuck to the sides of her head, while others are simultaneously ‘Photoshopping’ three images. To finish everything before the killer deadlines, everybody’s making a real effort. (..more)

Individuals: The road to Amsterdam Fashion Week part five

Individuals: The road to Amsterdam Fashion Week part five

Jan 19, 2012 |  by  |  Fashion

Preparing for Amsterdam Fashion Week can be a pain, but one can only imagine what designers, branders and managers must be going through, preparing for a show. Well, not anymore. Martijn Nekoui, a brander at Individuals, is willing to give us a little sneak peek into the pre-fashion week madness. (..more)

Individuals: The road to Amsterdam Fashion Week part four

Individuals: The road to Amsterdam Fashion Week part four

Jan 12, 2012 |  by  |  Fashion

Preparing for Amsterdam Fashion Week can be a pain, but one can only imagine what designers, branders and managers must be going through, preparing for a show. Well, not anymore. Martijn Nekoui, a brander at Individuals, is willing to give us a little sneak peek into the pre-fashion week madness. He will keep a weekly diary until the show, so be sure to check back for more news! (..more)

Individuals: The road to Amsterdam Fashion Week part three

Individuals: The road to Amsterdam Fashion Week part three

Jan 5, 2012 |  by  |  Fashion

Individuals has two shoots; one collection shoot and one concept shoot. The collection is the basic one; the focus with this shoot is on the clothes. The idea is to show the fabric, the silhouette and shape. Next to the collection shoot we always show our technical drawings. So this shoot is really clean, basic and minimalistic. No important backgrounds, heavy storyboards or big hair. (..more)

Individuals: The road to Amsterdam Fashion Week part two

Individuals: The road to Amsterdam Fashion Week part two

Dec 30, 2011 |  by  |  Fashion

Individuals wants its own collection book. A book that will show the whole process. From the very first brainstorm session with the entire team, to our show at the Amsterdam Fashion Week. Every moment we shared, every passionate conversation we had and all the images we made: captured together in one book. (..more)