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Amsterdam, known for its drugs, supposed debauchery and bikes. Lots of bikes, they even outnumber people. Cyclists rule the city and everybody knows it. However, being the bicycle capital of the world also means it can be difficult for tourists and other visitors to blend in.
The new generation of tourists doesn’t really want to feel like a tourist. They wish to be part of the city and blend in like a local. The only way to really do this is to be guided by someone who knows the city by heart.
That’s why Yellow Bike introduced Yellow Backie; a great initiative to spark some love between locals and its visitors, by embracing a famous Dutch custom: riding on the luggage rack of a friend’s bike. Amsterdammers can have their boring luggage rack replaced with a free shiny yellow one. This invites strangers to hop on and have a ride.
It’s a great way for visitors to experience the city through the eyes of an Amsterdammer, and for Amsterdammers to meet new people from around the globe. Eat that, Lonely Planet! It’s like Couchsurfing, on a bike, but without the dirty dishes and a refrigerator stuffed with products you would never use yourself. Not that that’s necessarily a bad thing though.
Are you ready to make some new friends? If you want to become a Backie-driver you can subscribe on their website, and if you need a lift just shout ‘Backie!’ if you see one!
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