Merel's Mind: Take a sip at white label coffee

Merel’s Mind: Take a sip at white label coffee

Mar 7, 2014 |  by  |  Art, Spots
About the author
Hello! My name is Merel. In a different life I would've loved to have my own radio show in the morning or play the drums every night. Instead I became an illustrator & designer. I love drawing, talking and going to museums. If you like my work:

Fortnightly drawings about the daily life in Amsterdam. People going to work, hipsters crying about what choices to make, men living the dream on De Wallen or lost tourists in front of the Anne Frank House.

‘The Jan Evertsenstraat in West feels a lot like Brooklyn,’ said Elmer, one of the founders of a new coffee bar and roastery called white label coffee. The street is very upcoming and last Saturday the bar opened. If you’re a fan of good coffee and still know how your mother used to make it, your grandmother, and how you’re children and grandchildren will drink it, you should definitely go take a look at white label coffee. Or if you don’t know so much about coffee (like me).

Focus on quality coffee

At white label you can find everything to make the best coffee for yourself, and drink it of course. They only buy beans they like the most, and right now they are serving three types of coffee: washed and unwashed Ethiopian coffee, from Sidamo, and Blue Batak, from Sumatra. The founders, Elmer and Francesco can tell you all about it. They love the process of coffee, which can be established in very different ways.

If you like what you drink you can buy it, they have a big assortment of beans. They also sell tea from Monkey Chief and chocolate from Chocolátl, both Amsterdam based companies. At white label they don’t have any syrups, powders or whatever, the coffee needs to speaks for itself. They do bake cookies and apple pie every day.


You can see their focus on coffee in the interior, which was designed by ILA. I personally like it very much. The logo and typography are very subtle, and the bar has a very plain, light atmosphere. The walls are white and spots of green plants are spread out. It’s a very unique place because it’s divided in different ‘heights’. You can sit on pillows on the ground if you want to relax, or work on a long table and read in an armchair.


There’s also an exhibition, and here’s a little bit of self-promotion: right now I’m exposing my work there! Specially for white label I created three ladies who are dashing themselves with coffee (see feature image), as well as other work, including a triptych of different paper cuts.

White label coffee is here to stay, so next time you are in the neighbourhood you should definitely go take a look! (and a sip)


Where: Jan Evertsenstraat 136
Opening hours: Mon-Fri 08:00-18:00 Sat-Sun 09:00-18:00
Online: Facebook

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