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The opening of the art’otel Amsterdam was quite the event. None other than Erykah Badu was DJing, and the tour through the hotel consisted of singers and dancers, each giving their own little spin to the rooms we visited. Never in my years as editor have I seen such elaborate and great branding. And never have I left an opening this late.
Lavish baths and huge TVs
The art’otel is a unique concept which combines a higher segment hotel (a simple room will set you back 250 euros, per person, per night) with an art gallery. The lobby, restaurant and bar are filled with art by Atelier van Lieshout and underneath the restaurant there’s even an exhibition area. In every room there are art books waiting for you, just in case the huge TV’s, lavish baths or comfortable beds don’t quite interest you enough.
Better bring you A-game
The hotel is also equipped with a smoking area, which is pretty unique nowadays, and enough places to lounge. You’ll never have to leave. Especially not to eat, because the restaurant offers a wide selection of healthy choices (hello, egg-white omelette!). Be sure to wear your nicest clothes if you’re just there to eat, because when I handed in my coupon -for a free breakfast for two-, the woman who collected it commented that she ‘already thought we’d have a coupon’ and thus weren’t guests of the hotel. I was in too good of a mood to ask why but did think it was a bit.. presumptuous, to say the least.
Other than that, the atmosphere is very trendy and some rooms have an amazing view of Central Station. If you have enough money to spend and want to sleep in the same hotel as DJs, artists or young entrepreneurial art lovers, book a room. I’m sure your dreams will be in technicolour.
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