About the author
Ever since her collection last year, where Marga Weimans presented a dress containing cellphones, I’ve been interested in the development of this talented designer/artist.
Fictive fashion houses
Last summer I posed the question: is this fashion or is this art? Weimans shows the two can overlap; the collection she presented this week was a lot more wearable but certainly not less artistic. She works from the idea of a fictive ‘fashion house’ through which she examines different questions. What is a fashion house and what could it be, is what inspired her last year. Last January she worked from an idea of the past and present. This collection however, was focused on the ability of zooming in on trends and movements. Now you might think I’m highly intelligent (which is true) and got all this from just looking at the pieces, but unfortunately even us fashion editors need some help from a press release every now and then.
Weimans wanted to make clothing for women to express their interests, and women do have a lot of interests.
What I personally got from the collection, which is called AERIAL, was a different story. The (gorgeous!) prints consisted of interior design classics, sky scrapers and sometimes even models. The shapes of the pieces were varied, but mostly loose fitting. I thought it was all about the position of a woman in society, and maybe even being ‘trapped’ in a way. Especially when I saw the see-through ‘cape’ I knew I had to be right. Then however, the model with the yellow dress entered the catwalk and I was lost again. Talking about the collection later on, everybody seemed to have a different idea. Turns out Weimans wanted to make clothing for women to express their interests, and women do have a lot of interests. So in fact, she was spot on. There was something for everybody.
What makes her unique
What truly sets Weimans apart from other designers though, is the almost scientific approach to her collection. The unmistakable link with architecture and art is something I really appreciate in her work. Her collaborations with artist and designer Jeroen Koolkaas, architect Barend Koolhaas, and spatial designer Aura Luz Melis on the prints definitely payed off. It was different and fresh, while remaining classy–not hysterical.
Another thing I enjoyed was the choice of models. At Fashion Weeks everywhere, the majority of the models are white. This show was filled with girls of different ethnicities, a welcome –and needed– change. Just look at the girl pictured above, she’s absolutely breathtaking and made the clothing come alive.
Marga Weimans made a lot of smart choices and I can’t wait for more.
Photos by Sacha de Boer
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