The story of the Levi’s 501® Anniversary

Who wrote this?

Rob is 28 (but needs his beard to actually look like it), loves music, adventures and spontaneous people. His scribblings are about these things too, so if you share his interests, stay tuned!

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Since its invention 140 years ago, the 501® jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501® is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades. The Levi’s® 501® jean. The uniform of progress since 1873. PRESS PLAY!

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