On Friday the 14th of September, Reebok opened its second ‘Classics Store’ right here in our own little town of Amsterdam. St. Petersburg had the honour of being the first city to welcome the Classics in their town and hearts, but the Amsterdam celebration on September 19 had to be more awesome than the Russian one. Of course ‘Team Overdose’ was there. Or, as we called ourselves at this particular soirée: the Long Coats Maffia.
On fifty square meters, Reebok not only shows their coveted classics collection, but also limited edition collections and collaborations can be found in this little piece of urban paradise. The interior is quite nice, very ‘street’ and geometrical. It might not be the biggest store, but any kicks lover will feel at home immediately.
Normally I’m more of a flats/heels/boots kinda girl but when they gave me a pair of customized ‘We R Amsterdam’ sneakers (customized by Alex Klerk) I was inclined to try some outfits and what do you know: white kicks look particularly cool with an all-black ensemble. So, when they can get me to wear and love sneakers, they will find a way into your closet as well. Enter with wallet at your own risk!
Reebok Classics Store
Where: Nieuwendijk 233
More info: Reebok Classics Facebook
Photos by Yeliz Cicek
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