Amsterdam Fashion Week: Marga Weimans

Amsterdam Fashion Week: Marga Weimans

Jul 12, 2012 |  by  |  Fashion, Photos
About the author
Sabrina (who is old as fuck) has more energy than a Duracell bunny, and uses it to dance in the newest clubs, eat too much junk food, play all the videogames, examine apps and shop - even though she has more than enough clothes. Sorry Earth.

I’ve been doubting whether I should write about the show by Marga Weimans. It was interesting, but not so much fashion as it was art. Partly performance art even. Upon arrival the public found a ‘gift’ with a post-it stuck to it: ‘Call me when I say now! – Marga’. This seemed a bit odd, but was explained later in the show.


It started with a male voice that said you should relax, while he would count back from ten. “You’re now feeling relaxed. Deeper and deeper. Nine..” as innovative as it was, it was also terribly slow and I didn’t feel one bit more relaxed. More so, the photographers were making jokes that she was trying the hypnotize the public. But maybe that was just us being immature.

As soon as the real show started the models came in carrying big installations that they had to drag along in different ways. Some were bound to them, others wore it like a cage. It was distracting from the dresses that were actually quite special. They showed influences from geisha’s (the shoes looked like a modern interpretation of the ones Geisha’s wear) and Surinam culture.

After a short while, the lights went out and on the screen appeared the words: “Call me, Call me now”. A model took the ‘stage’ and soon enough people started to follow suit: dozens of phones started to ring. Turns out, they were incorporated into the dress.

At the end of the show the models all walked out of their structures, like walking out of cages. Maybe this was symbolic, and the show was hiding a deeper meaning. I’d like to think so, because otherwise I think it was bit forced. The shapes, the structures, the cages.. it was just a lot of everything. It wasn’t bad, but I’d like to see this in a museum, not at Amsterdam Fashion Week. You be the judge: is this fashion? Or art?

Photography by Sabrina Beek

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