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Remember our temporary fashion week editor Martijn? Well, he just graduated from the Amsterdam Fashion Institute. Fun of course, but he graduated with the highest grade anyone can possibly get! May I just say.. wow?! He said himself that the project just got completely out of control. But in a good way. Martijn linked well-known fashion designers and others to new talent, showing sixty years of fashion in just one exhibition: Mode Amsterdam, also known als ‘MOAM‘. Annelijn and I where there to check out the exhibition ànd the visitors!
The exhibition is divided into different categories like ‘photographer’, ‘concept store’ and ‘casual’. Let’s take the first one as an example. He took a photo of Paul Huf and had the duo Petrovsky & Ramone translate it to ‘now’. The result is astounding and very understandable. Not every link is as obvious or easily made as this one but that doesn’t hurt the project one bit. You can almost call it ‘fusion fashion': fashion with just a dab of culture. A personal favourite is the category ‘Neerlands trots’. Viktor & Rold translated by Winde Rienstra. Not only because I love her style but also because of the way she read the Dutch designers. It’s very inspiring to see how artists interpret each other’s work. And that’s exactly what makes this exhibition great. Sure there are some teeny-tiny things you can bitch and whine about but in the end he just did a damn good job.
Congratulations to Martijn, from the entire team at Overdose.am!
MOAM- Mode Amsterdam
When: from Friday the 15th until the 30th of June. (Only from Thursday – Saturday 14.00- 18.00!)
Where: Gallery Fontana Fortuna, Keizersgracht 150
Damage: Nothing, it’s free! So get going!
Photos by Annelijn Hooij
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