Ordinary People Looking Extraordinary at By AMFI's b-day bash

Ordinary People Looking Extraordinary at By AMFI’s b-day bash

May 31, 2011 |  by  |  Fashion, Photos
About the author
Hi! My Name is Annelijn. I’m a twenty year old fashion victim who loves writing, observing people, drinking liquorice tea and photography. My dream is living in a design tree house in the Vondelpark with a bubble bath and a big walk-in closet with spotlights for my shoes.

Last Friday, By AMFI celebrated the birth of their new visual identity and website. A colourful Mojito bar and a pyramid made of ice cream only added to the festive atmosphere. As with every fashion party, it’s obviously about seeing and being seen. Although a greater part of the population was safely dressed in black there were plenty of people picture worthy. So I just let my zoom lens unashamedly do the trick for me. Don’t judge, just enjoy staring!

By AMFI is the Statement Store of the Amsterdam Fashion Institute, located at Spui 23. Passionate students and teachers develop concepts for the store and reflect on the zeitgeist at school and in society.

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