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I was invited to attend the launch of well known Dutch chain WE fashion’s new campaign, featuring the beautiful tunes of Dutch singer Krystl, one of WE’s faces for the upcoming season. The idea of the new WE campaign is quite simple: to follow and photograph real, inspiring people in their own environment. Young artists who have a story to tell and who can inspire others to follow their dreams.
Chasing dreams
Choosing Krystl for this campaign was a no-brainer; she’s working hard on realizing her musical career. In a very intimate and private setting in Amsterdam’s WE store, she performed some of her favourite songs last week for a small crowd of fashion lovers, journalists and music admirers.
I can only applaud the chain for bringing fashion and music together and for choosing someone who is still at the start of her career, rather than going for the safe option of someone who has already made it big. WE fashion toured through various cities such as Antwerp and Amsterdam with Krystl during the entire month of May. A fun way of showing us that dreams are never impossible, you just have to work hard to achieve them!
Photography by Jip Merkies
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