Get a customized Eastpak backpack and save babies at the same time

Get a customized Eastpak backpack and save babies at the same time

Feb 21, 2011 |  by  |  Fashion
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A dreamer and hopeless romantic, in love with words and fashion. Want to know more or share something? Email me at!

As you may know, the fashion industry often gets criticized for being superficial and not having the ability to make a change in this world. I love showing you guys evidence of why this is not true. Last Friday, Yoga and me attended the launch of Eastpak Artist Studio in the nine streets in Amsterdam. Eastpak always takes me on a trip down memory lane, back when I used to drag my life belongings back and forth to school in one every single day.

For me, Eastpak stands for a users’ personality; it’s almost like an extension of your own body when you wear one. The Eastpak Artist Studio has now become an extension of the world’s foremost creative minds as well. The concept is really simple: 77 creative brains from all over the world have been selected to transform a ‘blank’ Eastpak into an original creation. You may wonder, how exactly is this changing the world? Well, all proceeds of the sales of these exclusive bags will be donated to a local charity organization in each participating country. x Antoine Peters

The kick-off in Amsterdam included bags of Dutch creatives such as Casper Reinders (Jimmy Woo), Egbert Jan Weeber (actor/DJ), Fake Stencils and my personal favourite, the fashion designer Antoine Peters. When I asked Antoine, who was also present at the launch, about the inspiration behind his bag, he told me that he wanted to turn the project into something positive by using beautiful pin-up models. The owner of the ‘Antoine’ bag gets a chance to be creative too, for the pin-ups are left blank and the bag comes with colourful pens to colour them as you please.

All proceeds of the Dutch bags will go to Orange Babies. You can see all the bags here or visit the exhibition until the 27th of February at Hartenstraat 23 in Amsterdam. And last but not least, you can place your bids here. Since there is no minimum amount, I’d say start bidding, get yourself something new and contribute to a good cause!

Feature Image courtesy of Mimi in Fashionland
Eastpak photography courtesy of Gideon Bosnie

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