Submerge in Fashion Week at DOWNTOWN

Jul 9, 2010 |  by  |  Event, Fashion
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Twice a year Amsterdam turns into a catwalk for fashion lovers all over the country. I get to dress up in my finest gear, run around town with my Blackberry to catch the shows and see what the trends for spring/summer 2011 will be. This madness is also known as Amsterdam International Fashion Week.

If you thought that this event is strictly for fashion pros, think again. AIFW announced Fashion Week DOWNTOWN, which is the first ‘off-schedule’ program completely open to the public ever. Everyone can now enjoy nine days of fashion excitement: exhibitions, shows, store openings, launches, parties and much more!

So with the temperature rising and the summer finally kicking in, show off your tan, drink champagne, eat sushi and feed your fashion hunger. The complete schedule can be viewed here. Check out the video to get in the right mood, it has a Fashion Week Recap of last season to convince you that downtown is the place to be.

See you there!

Fashion Week DOWNTOWN
July 9th – July 18th

PS: Don’t forget to enter the Chapeau-Chapeau giveaway to win tickets to one of the best AIFW parties!

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