How I was hypnotized and lured to Foam’s newest exhibition

Jul 1, 2010 | by Mark | Art

About the author

Mark Visbeek is a designer, musician, superstar, and loves illeism. Always looking to create beautiful things, I'm often distracted by the amazing stuff happening around me. My most important weapons are limitless amounts of love and a faux-French accent.

A stunning photograph recently started popping up on billboards all over Amsterdam, and continues to amaze me every time I see it. I am not able to walk past it without at least slowing down my pace to stare at the intricate details and getting my mind tangled up in its magical atmosphere. The mesmerizing stare, the surreal milky skin, the painted face, the subtle blue bow in the medieval hair, the indefinable emotion floating somewhere between shyness and insolence.

Forcefully pulling my eyes away from the photo, I discover that the billboards are a promotion for an exhibition in the Foam museum for photography; ‘Pretty Much Everything‘ shows 300 photographs by the photographic duo of Inez van Lamsweerde and Vinoodh Matadin, who started their cooperation in Amsterdam in 1986, and are now amongst the most important photographers in the world.

The exhibition started June 25th and runs until September 15th, so there’s plenty time left to check it out! If the 300 other photographs are anything like these, I will likely be hanging out there 24/7, so bring me some food when you decide to come around.

Inez van Lamsweerde & Vinoodh Matadin
“Pretty Much Everything – photographs 1985-2010″
25 June 2010 until 15 September 2010
Location: Foam_Fotografiemuseum Amsterdam